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The Bloom Journal

Dressing Up The Ultimate Event

March was another exciting month in Australia’s event capital and as usual it flew by! For the second year in a row we had the privilege of being a...

Wedding Flowers Highlight | Alexandra & Patrice

The moment I met Alexandra and Patrice I instantly fell in love with both of them and by the end of our meeting I was so excited about their weddin...

Florist Talk | Starting a career in floristry

We are approached almost every day by creatives who are wanting to know the best way to commence a career as a florist so I thought it would be val...

2014 Christmas Hours

We will close at 1:00pm on Wednesday 24th December and reopen at 9:00am on Tuesday 13th January. Thank you so much for your support in 2014. We wis...

Spring Racing Carnival 2014

This year’s brief for the Tabcorp Spring Carnival marquee florals was all about vibrant spring colours and geometric shapes. After many months of p...

Two little secrets that 'stylists' hope you don’t find out

I firstly need to provide the caveat that I am generalising slightly for the sake of a sensationalist post! Like any industry, there are the good, ...

Wedding Flowers Highlight | Karina & Sam

How could anyone not love a white Spring wedding?! Karina and Sam’s wedding was the essence of elegant-chic. The beautiful couple celebrated their...

Living Art for The Arc Agency

There is nothing quite as exciting as when a client approaches us to design for their event with a full creative license. In this case, The Arc Age...

D.I.Y. Tulip arrangement for your home

Tulips are definitely one of my favourite flowers. Watching them grow and change form over time is always an absolute pleasure and they are a must ...

Wedding Flowers Highlight | Terri & Jono

Terri and Jonathan celebrated their wedding day in March at Carousel on Albert Park Lake. Terri's love of purple and Jono's love of blue were key t...

The House of Vera

When I met with the creative team behind the launch of 'The House of Vera' I fell instantly in love with the brief. Working with such an amazing cr...

Your Mother’s Day Flowers Checklist

With Mother’s Day just around the corner, I thought it would be a good idea to put a little checklist together to ensure your mum feels loved and s...