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The Bloom Journal

Bec Judd Home Photoshoot

It is no secret that I love working with amazing creative people. I get so inspired and excited by working with amazing creatives on interior photo...
How to & Style

Buying funeral flowers that actually have meaning

It’s often a grey area to talk about, given the sensitive nature, but it is something we want to share with you so that when the unfortunate time c...
How to & Style

What to buy for Mr. Impossible

Choosing the perfect gift for the discerning gentleman can often feel next to impossible. You may be buying for someone who you don’t know very wel...
How to & Style

Wedding Flowers Highlight | Loren & Colby

We helped Loren & Colby celebrate their dream wedding day on a beautiful Sunday at The Deck, St Kilda. It was a perfect Melbourne day for a Sum...
Summer Wedding Flowers Wedding Highlights

The right way to burn your candles

One of the hardest things you have to deal with when buying a candle is which one to choose. With so many alluring fragrances to set the mood for e...
How to & Style

Event Flowers Highlight | MCRI @ Bensimon Spirit

We were recently invited by our beautiful friends and neighbours, Bensimon Spirit, to support a very special Murdoch Children’s Research Institute ...
How to & Style

One of our favourite long lasting flowers

We often get asked for longer lasting flowers for the home, whether it be a cut bloom or a potted plant. And while there are many flower varieties ...
How to & Style

Florist Talk | Should I just move on?

Dear Kate, I’ve just completed my study (finally!) and am just starting out as a florist and I am not really enjoying my work place. There is a lo...
Industry

Flowers to look out for this Winter

We are about to go into a deep, cold and beautiful winter. A time of year when blooms take on a whole new value when they brighten some of the dar...
How to & Style

Wedding Flowers Highlight | Emriye & Osman

One of my favourite Summer weddings to date would have to be that of Emriye and Osman who celebrated their wedding in January at Aerial. From the v...
Wedding Flowers

The History of Mother's Day

Mother’s Day has long been a special day to celebrate mothers around the world to say thank you for all that they do. They are often the centre of ...
How to & Style

Cut the risk by going local for flower delivery

There has been significant media attention placed on relay online flower delivery retailer, Bloomex, of late. The attention circulates around the a...
How to & Style