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The Bloom Journal

How to make flowers last | The all important foundations

"How do I make my flowers last?" It's a popular question for obvious reasons. There’s nothing more satisfying than getting a beautiful bouquet of f...

What flowers to send for a death or sympathy

There are many occasions when you might need to send sympathy flowers. Some a little less obvious than others. Your best friend’s grandma died. You...

A brief history of scented candles

The rise and rise in popularity of scented candles in recent times is no accident. Their ability to transform the feel of a space, both from an olf...

Is Hay Fever Really Caused by Flowers?

Have you ever found yourself sneezing during springtime and thought “must be hay fever”? Sometimes we attribute allergy and illness to flowers with...

Best Cut Flowers to Enhance You Living Space

The sight of fresh flowers in a home brings life and vitality to any space. Fresh flowers can be used in a myriad of creative ways to evoke differe...

Rose Flowers: Why Outer Petal Damage is Normal

When you’re buying roses, chances are you’re looking for the best bouquet available. You want something that looks fresh and vibrant. Yet, how do ...

Flower Meanings - Our top 12 flowers and their meanings and significance, by Kate Hill.

What giving different types of flowers means. For centuries, flowers have been given in times of celebration, mourning, cultural significance and u...

Tips for buying and caring for Roses

When I ask which flower variety best says, “I love you”, chances are that roses come straight to mind. Roses are a beautiful way to tell someone th...

The History of the Tulip Flower

When you think of tulip flowers, you may picture expansive flower fields located in the Netherlands. Yet, few know that the origin of the tulip isn...

6 People You Should Surprise with a Flower Delivery

No matter whether you are organising a flower delivery in Melbourne, Milan or Manhattan, surprising someone with a flower delivery is a beautiful e...

Kate's No.1 Tip for Sending Valentine's Day Flowers

I have offered all sorts of advice over the years to our beautiful customers who have wondered if they are sending the right flowers to their loved...

The magical tale of free flower delivery in Melbourne

Once upon a time a mysterious little gnome who lived in the forest thought of a magical idea to offer free flower delivery in Melbourne to all thos...