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The Bloom Journal

Did you know you have a birth flower?

You've likely heard of your birthstone, your astrology sign, and the animal that represents the year you were born in the Chinese calendar. Bu...

What Happens If Flowers Are Delivered and No One Is Home?

Knock, knock. Anyone there? It’s a question that might cross your mind as soon as you hit send on that order for a big bouquet of flowers to be del...

How to keep your hydrangea looking its best

Whenever hydrangea is in season it's a mainstay in my home. Hydrangea is simply stunning on mass, is long lasting, and is guaranteed to uplift the ...

How to Choose Flowers that Complement Your Home Décor

Florals in the home can be one of the best ways to decorate. When styled in the right way, flowers can highlight the existing décor while adding a ...

Winter Flowers | What’s especially beautiful right now

Winter in Melbourne might be especially cold, but a Melbourne Winter produces some incredible locally grown flowers which we absolutely love. There...

Best Flowers to Send for a Birthday

Whether you’re near or far, birthdays are one of the best occasions to send flowers. Sending beautiful birthday flowers say so much without saying ...

When are peonies in season?

It won’t be long now until we reach peony season again! But why am I writing about Peony season in June, you might wonder? Peonies are always among...

How to make flowers last | The all important foundations

"How do I make my flowers last?" It's a popular question for obvious reasons. There’s nothing more satisfying than getting a beautiful bouquet of f...

What flowers to send for a death or sympathy

There are many occasions when you might need to send sympathy flowers. Some a little less obvious than others. Your best friend’s grandma died. You...

A brief history of scented candles

The rise and rise in popularity of scented candles in recent times is no accident. Their ability to transform the feel of a space, both from an olf...

Is Hay Fever Really Caused by Flowers?

Have you ever found yourself sneezing during springtime and thought “must be hay fever”? Sometimes we attribute allergy and illness to flowers with...

Best Cut Flowers to Enhance You Living Space

The sight of fresh flowers in a home brings life and vitality to any space. Fresh flowers can be used in a myriad of creative ways to evoke differe...