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The Bloom Journal

Florist Talk | When superannuation becomes a situation

There are some large, colourful and fascinating egos in the floristry game. And I love watching them fly as close as they can to the sun, thinking ...

Is Hay Fever Really Caused by Flowers?

Have you ever found yourself sneezing during springtime and thought “must be hay fever”? Sometimes we attribute allergy and illness to flowers with...

Rose Flowers: Why Outer Petal Damage is Normal

When you’re buying roses, chances are you’re looking for the best bouquet available. You want something that looks fresh and vibrant. Yet, how do ...

Wedding Flowers Highlight | Braegan & Christopher

We absolutely loved travelling to Mitchelton Winery Estate in Nagambie to create Braegan and Christopher’s wedding flowers. It was one of the most ...

Florist Talk | The letter your boss should have give you by now

As part of the four-yearly review of Modern Awards that is currently underway, the Fair Work Commission (FWC) determined that as of 1 October 2018,...

Flower Meanings - Our top 12 flowers and their meanings and significance, by Kate Hill.

What giving different types of flowers means. For centuries, flowers have been given in times of celebration, mourning, cultural significance and u...

Tips for buying and caring for Roses

When I ask which flower variety best says, “I love you”, chances are that roses come straight to mind. Roses are a beautiful way to tell someone th...

The History of the Tulip Flower

When you think of tulip flowers, you may picture expansive flower fields located in the Netherlands. Yet, few know that the origin of the tulip isn...

Wedding Flowers Highlight | Mia & Ben

I literally put my heart and soul into every wedding I am lucky enough to do so I cannot describe the happy emotions I feel when receiving thank yo...

Florist Talk | Lunch Breaks - Your Right

One of the things that surprises us most is when new employees start with us is that they are a little shocked that we insist that they take a 30 m...

6 People You Should Surprise with a Flower Delivery

No matter whether you are organising a flower delivery in Melbourne, Milan or Manhattan, surprising someone with a flower delivery is a beautiful e...

Wedding Flowers Highlight | Jane & Callum

I believe that your wedding day should truly reflect your love for one another, your love for everyone in the room, who you are as a couple, and be...