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The Bloom Journal

Best Flowers to Send for a Birthday

Whether you’re near or far, birthdays are one of the best occasions to send flowers. Sending beautiful birthday flowers say so much without saying ...
How to & Style

When are peonies in season?

It won’t be long now until we reach peony season again! But why am I writing about Peony season in June, you might wonder? Peonies are always among...
How to & Style

Steffanie's Bridal Shower Event

We had the absolute pleasure of designing Steffanie’s Bridal Shower Flowers for her family home in April this year. It was such a beautiful event a...
Wedding Highlights

Florist Talk | Tips to improve your handwriting

Today I'd like to cover why Handwritten Cards are Better than Print & Tips to Improve Your Handwriting! In this day and age, everyone is beginn...
Industry

How to make flowers last | The all important foundations

"How do I make my flowers last?" It's a popular question for obvious reasons. There’s nothing more satisfying than getting a beautiful bouquet of f...
How to & Style

What flowers to send for a death or sympathy

There are many occasions when you might need to send sympathy flowers. Some a little less obvious than others. Your best friend’s grandma died. You...
How to & Style

A brief history of scented candles

The rise and rise in popularity of scented candles in recent times is no accident. Their ability to transform the feel of a space, both from an olf...
How to & Style

Best Wedding Flowers | Our Top 10

With so many wedding flowers to choose from where do you start? Planning a wedding can come with managing a lot of detail which can mean a lot of s...
Wedding Highlights

Florist Talk | When superannuation becomes a situation

There are some large and colourful egos in the floristry game. The stories are never-ending and always entertaining.  But the stories I just can’t ...
Industry

Is Hay Fever Really Caused by Flowers?

Have you ever found yourself sneezing during springtime and thought “must be hay fever”? Sometimes we attribute allergy and illness to flowers with...
How to & Style

Best Cut Flowers to Enhance You Living Space

The sight of fresh flowers in a home brings life and vitality to any space. Fresh flowers can be used in a myriad of creative ways to evoke differe...
How to & Style

Rose Flowers: Why Outer Petal Damage is Normal

When you’re buying roses, chances are you’re looking for the best bouquet available. You want something that looks fresh and vibrant. Yet, how do ...
How to & Style