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The Bloom Journal

Understanding the investment in a luxury wedding bouquet

Along the journey to creating your dream wedding, every detail captured about you plays a role in expressing the essence of your love story on the ...
Melbourne Wedding Florist Wedding Flowers

The September 2023 Kate Hill Bespoke Birthday Bouquet

Meticulously crafted by our expert team of florists, this exquisite birthday flower arrangement is the perfect blend of elegance and celebration, p...
Birthday Flowers September Spring

Things to consider when Choosing your Perfect Melbourne Wedding Florist

Your choice of wedding florist can make or break the aesthetic of your big day. So, how do you select the right Melbourne wedding florist amidst th...
Melbourne Wedding Florist Wedding Flowers

How Flowers Can Convey Unexpected Messages Across Different Cultures

Every blooming flower holds an enchanting aura of beauty and charm. However, beneath their aesthetic allure, flowers carry symbolic meanings that c...
How to & Style

Choosing the Perfect Winter Flower Delivery

Flowers have a unique power to convey emotions and uplift spirits, a power that becomes even more pronounced during the winter months. In Melbourne...
How to & Style Winter

How, when, and why to use flowers in a new romance.

Amidst the myriad of luxury romantic gifting options, the timeless tradition of a flower delivery stands out as a deeply personal and sophisticate...
Flower Delivery Tips How to & Style Romance Flowers

Wedding Flowers Highlight | Madeleine & Alexander

On a picture perfect summer day in Melbourne, Madeleine and Alexander celebrated their dream wedding day in the style of timeless elegance. Set ag...
Summer Wedding Flowers

Our Favourite Warm Hued Flowers for Cooler Months

As the temperature begins to drop in Melbourne, we love watching the natural landscapes around us transform. At the same time we start to change th...
How to & Style Native Flowers Winter

Our top 5 Winter Flowers for your home right now

It's been a busy winter and lots of our customers are spending more time in doors entertaining and dressing up their homes with fresh winter blooms...
How to & Style Winter

A Florist's Guide to Nurturing Your Locally Grown Tulips at Home

As a seasoned florist, I've had the pleasure of working with some of nature's most magnificent creations. Up there with the most remarkable are tu...
Flower Care How to & Style Tulips

Our top selling flowers for Mother's Day

Mother's Day is a one of the most popular flower giving occasions, and there are several types of flowers that are particularly popular during thi...
How to & Style Mother's Day

Why you should just call your florist if you're not sure about your flower delivery

Everyone has, at one point or another, felt the need to express their emotions or sentiments through a medium other than words. One such bea...
Flower Delivery Tips How to & Style