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The Bloom Journal

Wedding Flowers Highlight | Emily & John

Who would have thought in February 2020, that one month later Melbourne would be quickly locked down, right in the middle of peak wedding and event...

The Side Effects of the COVID19 Pandemic on the Australian Cut Flower Industry

The Australian flower industry has suffered greatly during the global pandemic. Here, I will share some insight into the dynamic world of flowers w...

Tips for caring for your Hydrangea Flowers

Fresh hydrangeas are a simple and beautiful flower to cut and display in your home.  Summer hydrangeas are available from December to May in White,...

Buy Local Australian Grown Flowers & Support Local Australian Businesses

Now more than ever before, we need to support local Australian businesses and buy locally grown flowers rather than imported flowers (including the...

Christmas Wreath Installation for Burberry

We love the Christmas and holiday festivities that take place at the end of the year. It always brings us so much joy to see our work make so many ...

The new, old florist in South Melbourne!

After 8 wonderful years in Prahran, we are coming home. Yep, we're about to be a proud South Melbourne florist once again. Our first ‘real’ busines...

Tree Peonies vs. Herbaceous Peonies

Few flowers can elicit as much cheer as Peony Roses, or Peonies, as they are more affectionately named. Known for their bright, luscious and colour...

How to style White Tulip Flowers at Home

Fresh tulips are beautiful, simple and easy flowers to work with. In this blog, I will be sharing some ideas for how you can style tulips at home, ...

Did you know you have a birth flower?

You've likely heard of your birthstone, your astrology sign, and the animal that represents the year you were born in the Chinese calendar. Bu...

Wedding Flowers Highlight | Mitchell & Michael

One wedding I will forever cherish was that of Mitchell and Michael. I completely fell in love with the couple after meeting them for the first tim...

Florist Talk | How to Be a Fitter and Healthier Floral Designer: Kate’s Top 5 Tips

Regardless of who you are and what your job is, everyone needs to stay healthy. I am in no way suggesting any of the tips below are new or rocket-s...

What Happens If Flowers Are Delivered and No One Is Home?

Knock, knock. Anyone there? It’s a question that might cross your mind as soon as you hit send on that order for a big bouquet of flowers to be del...