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The Bloom Journal

Reflexed Roses - What are they and how to reflex a Rose

The classic rose is said to represent love, passion, and beauty. Roses have been the symbol of timeless elegance and grace for centuries. But did y...

Seasonal Flower Delivery in Melbourne: What's in Bloom in Autumn

As the fiery shades of autumn sweep across Melbourne, the city's gardens, parks, and green spaces come alive with a range of beautiful flowers tha...

The joy of growing Sunflowers at home

Sunflowers, with their radiant, sunshine-yellow petals and strikingly large blooms, are often regarded as the very embodiment of summertime. These ...

Growing Popular Native Australian Flowers and when are they in season for you to enjoy

We are blessed in Australia to be surrounded by such unique biodiversity, with native flowers being no exception. Each brings a distinct splash of ...

5 Romantic Ideas for Valentine’s Day in Melbourne

You've organised your unforgettable Valentine's Day Flowers from us, but now you’re racking your brain for great activities to do with your loved ...

5 Flower Delivery Tricks For When You're On A Tighter Budget

We all know that flowers are the perfect way to brighten someone's day, celebrate special occasions, or simply add a touch of beauty to our lives....

Why You Might Consider Ordering Valentine's Day Flowers In January

As Valentine's Day approaches, florists across Melbourne will be caught up in a whirlwind of activity, crafting stunning flower arrangements for cu...

How long should a flower delivery last?

The joy of receiving a flower delivery is unparalleled. It brings with it the essence of love, care, or admiration from the sender. But how long s...

Flower Care Tips for Christmas Lilies

With the holiday season approaching, it's time to decorate your home with beautiful festive flowers to create a welcoming and celebratory mood. Ch...

Beyond Pink and White: Exploring the Stunning Variety of Peony Colours

When we think of peonies, it's pretty hard for the classic pink and white blooms not to be first to come to mind. However, the peony world is far ...

Why Hasn't the Recipient Called to Thank Me for Their Flower Delivery?

A flower delivery is a popular gift for a variety of occasions, including birthdays, anniversaries, and special events. A flower delivery can also ...

Why Roses are Known as a More Romantic Flower

Roses are the quintessential flower of love and romance. They have been associated with romance, passion, and intimacy for centuries, and continue ...