Still Open For Same Day Flower Delivery in Melbourne!

The Bloom Journal

Tips for buying and caring for Roses

When I ask which flower variety best says, “I love you”, chances are that roses come straight to mind. Roses are a beautiful way to tell someone th...

The History of the Tulip Flower

When you think of tulip flowers, you may picture expansive flower fields located in the Netherlands. Yet, few know that the origin of the tulip isn...

Wedding Flowers Highlight | Mia & Ben

I literally put my heart and soul into every wedding I am lucky enough to do so I cannot describe the happy emotions I feel when receiving thank yo...

Florist Talk | Lunch Breaks - Your Right

One of the things that surprises us most is when new employees start with us is that they are a little shocked that we insist that they take a 30 m...

6 People You Should Surprise with a Flower Delivery

No matter whether you are organising a flower delivery in Melbourne, Milan or Manhattan, surprising someone with a flower delivery is a beautiful e...

Wedding Flowers Highlight | Jane & Callum

I believe that your wedding day should truly reflect your love for one another, your love for everyone in the room, who you are as a couple, and be...

Kate's No.1 Tip for Sending Valentine's Day Flowers

I have offered all sorts of advice over the years to our beautiful customers who have wondered if they are sending the right flowers to their loved...

The magical tale of free flower delivery in Melbourne

Once upon a time a mysterious little gnome who lived in the forest thought of a magical idea to offer free flower delivery in Melbourne to all thos...

Hydrangea Flowers - the hot tip for making someone's day right now

How beautiful are Hydrangea flowers at the moment?! The colours, different varieties and quality of the flower has blown us away. It’s no surprise ...

Florist Talk | It pays to declare

It’s not uncommon to hear of unscrupulous florist operators paying their staff wages in cash, off the books. Generally it’s when penalty rates come...

Wedding Flowers Highlight | Esther & Christopher

We had such a wonderful Spring, full of beautiful weather, amazing couples, and of course stunning weddings full of beautiful wedding flowers. Esth...

2018 Christmas Trading Hours

We will be closing at 1:00pm on Saturday 22nd December, reopening at 9:00am on Tuesday 8th January 2019.  Thank you for a wonderful year. We wish e...