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The Bloom Journal

Flower Meanings - Our top 12 flowers and their meanings and significance, by Kate Hill.

What giving different types of flowers means. For centuries, flowers have been given in times of celebration, mourning, cultural significance and u...
How to & Style

Tips for buying and caring for Roses

When I ask which flower variety best says, “I love you”, chances are that roses come straight to mind. Roses are a beautiful way to tell someone th...
How to & Style

The History of the Tulip Flower

When you think of tulip flowers, you may picture expansive flower fields located in the Netherlands. Yet, few know that the origin of the tulip isn...
How to & Style

Wedding Flowers Highlight | Mia & Ben

I literally put my heart and soul into every wedding I am lucky enough to do so I cannot describe the happy emotions I feel when receiving thank yo...
Wedding Flowers

Florist Talk | Lunch Breaks - Your Right

One of the things that surprises us most is when new employees start with us is that they are a little shocked that we insist that they take a 30 m...
Industry

6 People You Should Surprise with a Flower Delivery

No matter whether you are organising a flower delivery in Melbourne, Milan or Manhattan, surprising someone with a flower delivery is a beautiful e...
How to & Style

Wedding Flowers Highlight | Jane & Callum

I believe that your wedding day should truly reflect your love for one another, your love for everyone in the room, who you are as a couple, and be...
Summer Wedding Flowers

Kate's No.1 Tip for Sending Valentine's Day Flowers

I have offered all sorts of advice over the years to our beautiful customers who have wondered if they are sending the right flowers to their loved...
How to & Style

The magical tale of free flower delivery in Melbourne

Once upon a time a mysterious little gnome who lived in the forest thought of a magical idea to offer free flower delivery in Melbourne to all thos...
How to & Style

Hydrangea Flowers - the hot tip for making someone's day right now

How beautiful are Hydrangea flowers at the moment?! The colours, different varieties and quality of the flower has blown us away. It’s no surprise ...
How to & Style

Florist Talk | It pays to declare

It’s not uncommon to hear of unscrupulous florist operators paying their staff wages in cash, off the books. Generally it’s when penalty rates come...
Industry

Wedding Flowers Highlight | Esther & Christopher

We had such a wonderful Spring, full of beautiful weather, amazing couples, and of course stunning weddings full of beautiful wedding flowers. Esth...
Spring Wedding Flowers