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The Bloom Journal

6 People You Should Surprise with a Flower Delivery

No matter whether you are organising a flower delivery in Melbourne, Milan or Manhattan, surprising someone with a flower delivery is a beautiful e...

Wedding Flowers Highlight | Jane & Callum

I believe that your wedding day should truly reflect your love for one another, your love for everyone in the room, who you are as a couple, and be...

Kate's No.1 Tip for Sending Valentine's Day Flowers

I have offered all sorts of advice over the years to our beautiful customers who have wondered if they are sending the right flowers to their loved...

The Truth Behind Free Flower Delivery in Melbourne

While an order was being placed last week with us for a flower delivery in Melbourne, the customer mentioned that a florist they had previously u...

Hydrangea Flowers - the hot tip for making someone's day right now

How beautiful are Hydrangea flowers at the moment?! The colours, different varieties and quality of the flower has blown us away. It’s no surprise ...

Florist Talk | It pays to declare

It’s not uncommon to hear of unscrupulous florist operators paying their staff wages in cash, off the books. Generally it’s when penalty rates come...

Wedding Flowers Highlight | Esther & Christopher

We had such a wonderful Spring, full of beautiful weather, amazing couples, and of course stunning weddings full of beautiful wedding flowers. Esth...

2018 Christmas Trading Hours

We will be closing at 1:00pm on Saturday 22nd December, reopening at 9:00am on Tuesday 8th January 2019.  Thank you for a wonderful year. We wish e...

It's time to get creative with your Christmas wreath

We have just started to get busy decorating beautiful Melbourne homes and businesses with fresh and inspiring Christmas installations. While the sp...

Wedding Flowers Highlight | Cassandra & Peter

I met Cassandra almost 2 years ago now. In that moment I felt an instant connection with her, not to mention immediately falling in love with the c...

Florist Talk | 10 European Florists You Should be Following on Insta

When it comes to design, it’s fairly safe to generalise that Europeans 'do it’ better. They rightly lay claim to the best design in just about ever...

For the Dahlia Flower Lovers

Any flower lover that walks past a florist and spots Dahlia flowers for sale will find it hard not to stop and pick up a bunch or two. Dahlia flowe...