We had a wonderful week last week designing and sending flowers all around Melbourne for Jewish New Year or Rosh Hashanah. It’s always such a special experience to be invited to help beautify celebrations such as Rosh Hashanah, as it’s a wonderful opportunity to learn more about the cultures and religions of our much valued clientele.
It seems that we learn something new every year and with every arrangement of flowers we send. We thank our clients for sharing their plans, homes and cultural traditions with us. We are also honoured to see more and more people that are celebrating this occasion from interstate, trusting us to deliver flowers to all their friends in who are living in Melbourne.
Rosh Hashanah commemorates the creation of the world and marks the beginning of the Days of Awe, a 10-day period of introspection and repentance that culminates in the Yom Kippur holiday, also known as the Day of Atonement. Rosh Hashanah and Yom Kippur are the two “High Holy Days” in the Jewish religion.
A festive meal shared with family and friends to celebrate the New Year is central to the Rosh Hashanah holiday. A special round loaf of challah bread, which symbolises the cycle of time, is generally served and dipped in honey with a special prayer for a sweet new year. Apples and honey are also traditional foods which are also very meaningful to the holiday. Other foods may also be traditional depending on local customs and family history.
We felt so blessed to receive invitations to design flowers for our Melbourne clients who decorated their homes lavishly with our premium, fresh flowers for the holiday period. Whether we styled fresh cut bunches of flowers to fill homes, arranged for flowers to be delivered throughout Melbourne as gifts or custom designed flowers to compliment their table decor, we always strive to ensure our flowers exceed expectation.
Popular flowers over the week included premium Classic Roses, Tulips, Sweet Peas, Double Ranunculus, Orchids, Olive foliage and Blossom. All flowers for this occasion were locally grown and sourced.
Our store in Prahran was buzzing with clients who were planning events to celebrate Rosh Hashanah with their loved ones and close friends, and then racing off to finish planning the catering and other important elements of the occasion. So much love, energy and planning goes into the 2 day celebration and it’s hard not to get swept up in the excitement.
Wishing our friends, family and clients a L'shanah tovah.